Every year, millions of people relocate temporarily to their second homes to escape the cold. After extensive research, The Institute has compiled a list of a few locations thought to become 2019’s most popular for second homes in North America!     Naples, Florida If you’re looking for a laid-back coastal town, Naples may be […]

With 2019 just around the corner, The Institute for Luxury Home Marketing has taken a hard look at the upcoming design trends in luxury. We’ve outlined for you the top colors, top patterns and top design choices for the New Year as well as offering our tips and suggestions as for how best to use […]

As the year comes to a close, we wanted to take a step back and evaluate the current state of the real estate market and give you a forecast on the probable 2019 market trends. In 2018, the housing market experienced its fair share of up and downs, attributed to many factors, including affordability and […]

When dealing in luxury real estate, you will often find that a sale may be multi-level – in other words, you may not be working directly with the buyer or seller, or find that they are referring to other professionals for advice. In these multi-level sales, there are several types of influencers that you may […]

November’s Luxury Market Report proved to be full of valuable information, not only on the state of the current market but on what amenities buyers want and are actively looking for.   The statistics show that the luxury market remains solid, with stable prices, a median length of time, and consistent selling price to list […]

The holidays truly are the most wonderful time of the year. The holiday season brings up memories of ribbons and bows; of department stores and homes trimmed in garland; of hot cocoa with marshmallows, and most importantly of spending time with our loved ones. One of the most popular holiday activities is to curl up […]

As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the customer in luxury real estate. By assessing your marketing budget and goals, it is easier to identify the specific resources that will be useful and worth investing in for […]

Hygge is a term we have been hearing a lot this season – and for good reason! The Scandinavian-Nordic word has no English equivalent, and can best be described as a way of thinking, decorating and living that invokes a sense of relaxed happiness and brings about a feeling of home. Before we delve any […]

A creative multi-level marketing plan allows buyers and agents to have the opportunity for a more hands-on approach when it comes to marketing their home. It better helps the agent to understand exactly what their buyer or seller needs and how much effort and money is feasible for them to put into the process. While […]

The holidays can be a challenging time when selling home – clients still wish to have their homes appropriately adorned to celebrate the time of year, but as their Realtor, it is important to advise them about keeping their home ‘ready-for-sale.’ Here is some advice you may wish to share with your clients during this […]