Marketing a luxury home can seem like a difficult and daunting task. There are many variables a luxury real estate professional, and the buyer or seller has to consider when trying to decide the best way to target his buyers. With every client and situation being different, there is no exact formula for success in […]

Part of dealing in luxury real estate is the ability to understand and identify key characteristics of your high net worth clients. Though these individuals are people, just like anyone else, they are in many ways very different from the average buyer or seller. It is important to be familiar with these differences in order […]

As we come off of this previous weekend at Leaders in Luxury, we wanted to take a moment to reflect on the event, the lessons we learned and how this relates to October’s Luxury Market Report. This year’s event focused on addressing the concerns of ‘the winds of change,’ claims of a slowing market to […]

Plaid patterns, associated with designers such as Ralph Lauren, Chanel and Burberry have for a long time reminded us of affluence. These designers continue to feature plaid on their fashion runways, season after season. Given plaid’s innate connection to the upper echelon of society, we wanted to share these tips on how plaid is being […]

This year’s Leaders in Luxury, The Institute for Luxury Home Marketing’s Members Only event, brought home a thoughtful yet insightful agenda while adding the genius of improvisation to a setting where splendor and elegance united in perfect harmony at Terranea Resort in Rancho Palos Verdes, California. In her opening statement, Institute President, Diane Hartley, addressed […]

The Oxford Dictionary describes a designation as, “a description, name, or title that is given to someone or something to give it a particular status.” A professional in any business should recognize, not only the importance of becoming educated, experienced and an expert in their niche market but the potential behind marketing their designation as […]

As the seasons change and temperatures drop, we bring you some inspiring ideas for luxury breakfast rooms from today’s top interior designers. Nick Olsen pinpoints the fall palette in this high-end design. We love the rustic hues with big pops of red! Follow Nick Olsen on Instagram at @NickOlsenStyle   We love how Steven Gambrel […]

According to Adweek, the average person will spend more than five years of their lives on social media. When you take that number into consideration, it’s not surprising that marketers and business owners are turning to the newsfeeds in order to reach potential clients. For someone who hasn’t studied social media or marketing, it can […]

For centuries we have been fascinated by stories of the paranormal. Legends have been passed down from generation to generation, some tales more twisted than others. Each season millions of people flock to spooky attractions in the hopes of getting a fright. In honor of this Halloween, and for your entertainment, The Institute has put […]

AND SO A STAR WAS BORN…….Now it’s your turn to SHINE! Audrey Hepburn became synonymous with the terms elegance and captivating, however she saw herself as average looking, if not slightly boyish, too skinny and socially awkward.  But, Audrey had a great capacity for ‘improvising’ that allowed her to survive through an unconventional childhood, near […]