When you’re starting your luxury real estate practice, one of the most exciting steps you can take is when you choose a brokerage to work for. Once you’re at this step, it means you’ve already passed your licensing exam, or you’re ready to transition out of traditional real estate and take the leap into luxury. […]
The Art of Improvising Effective Selling Conversations
When it comes to winning new luxury listings to sell, conversations are the key. Think about it. With so many tools and so much technology available to today’s prospects, luxury real estate clients who choose to work with luxury real estate professionals are looking for a more human approach to selling their home — and […]
3 Real Estate Resources Under $10 For New & Aspiring Luxury Professionals Who Want to Get Ahead
Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting industry. In fact, getting some of your most critical questions answered before you start investing your time and effort into formal training (like becoming a […]
The ABCs of Real Estate Marketing
Most agents waste a lot of time and money on real estate marketing because they are not sure what method and messaging to use to reach potential clients. The ABCs of marketing help you identify your audience, and use the correct messaging and method to get people to respond to you. Real Estate Marketing: “A” […]
3 Different Luxury Real Estate Career Paths You May Not Have Thought Of
Luxury real estate success doesn’t always mean facilitating residential sales and helping clients find their dream home. In fact, variety is one of the biggest draws of pursuing a career in luxury real estate. Just like in the traditional real estate market, the luxury market still lends itself to a variety of real estate career […]
How to Work Your Luxury Database in Real Estate
Before working your luxury database, take the time to get everything organized for easier planning. First, “purge” the list as much as possible. Remember, you want your luxury database to consist of people who actually may want to work with you at some point in the future. If any of your contacts don’t fit this […]
Estate Of Mind Podcast Highlight: Case Study on a Luxury Real Estate Auction with Maverick Commins and Jennie Heal
Though most luxury real estate professionals treat real estate auction companies as a last resort after a home has sat on the market for a while, it’s certainly not the only way (or even the best way) to use them. In fact, using real estate auction companies to sell your more unique luxury listings can […]
December Luxury Market Report Summary: Recapping the Luxury Real Estate Boom of 2020 (Plus 3 Emerging Trends)
While nearly everyone has grown tired of the term “unprecedented” this year, there’s certainly no other way to describe the 2020 luxury housing market and the resulting real estate boom. As the year draws to a close, the sheer volume of luxury homes for sale continues to skyrocket everywhere — from rural destinations to popular resort […]
The December Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. December’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. As 2020 draws to a close, we investigate […]
How Do You Find Wealthy Clients Online? Here Are 3 Ways to Connect
As a new luxury real estate professional, you might wonder how to find wealthy clients without breaking the bank. In fact, you might be wondering, “Don’t wealthy clients only hang out in places like yacht clubs, golf courses, and exclusive cocktail parties to which only the ultra-elite get invited?” Yes and no. While it’s true […]
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