Before working your luxury database, take the time to get everything organized for easier planning. First, “purge” the list as much as possible. Remember, you want your luxury database to consist of people who actually may want to work with you at some point in the future. If any of your contacts don’t fit this […]

Though most luxury real estate professionals treat real estate auction companies as a last resort after a home has sat on the market for a while, it’s certainly not the only way (or even the best way) to use them. In fact, using real estate auction companies to sell your more unique luxury listings can […]

While nearly everyone has grown tired of the term “unprecedented” this year, there’s certainly no other way to describe the 2020 luxury housing market and the resulting real estate boom. As the year draws to a close, the sheer volume of luxury homes for sale continues to skyrocket everywhere — from rural destinations to popular resort […]

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. December’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. As 2020 draws to a close, we investigate […]

As a new luxury real estate professional, you might wonder how to find wealthy clients without breaking the bank. In fact, you might be wondering, “Don’t wealthy clients only hang out in places like yacht clubs, golf courses, and exclusive cocktail parties to which only the ultra-elite get invited?” Yes and no. While it’s true […]

Getting in touch with new people is getting harder to do, but you must still expand your business by connecting to new people and growing your luxury real estate database. However, the fastest return on time and money invested will always be the people you already know, so it’s important not to forget your existing […]

Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as the market evolves? Of course, there are timeless aspects of staging… Aspects like making repairs, depersonalizing the space, or giving the place a fresh coat of paint that will never go out of style. And […]

After the crash of 2008, it seemed like millennials might not get the home owning opportunities their parents and grandparents did. Fortunately, this demographic saw a huge upturn financially over the last decade, and are now one of the most active markets in luxury real estate. Not so fortunately, though, it’s easy to put these […]

What if you could reach out to hundreds of potential clients who were already warmed up to sell their luxury listing? When you work expired listings, that’s exactly what you’re doing. The problem? Reaching out to expired listings isn’t exactly a “secret” real estate marketing strategy, and sellers are often contacted by a number of […]

Working with a luxury real estate client in a low inventory market is challenging and can sometimes be frustrating. If they lose 2-3 homes, who do they blame? That’s right, they blame you. But I don’t believe in letting them lose a few to bring them into reality. Why would we want to put them through the […]