The Institute for Luxury Home Marketing is recognized as a leading source for providing statistical data and analysis on the luxury real estate market. In the recent release of their annual Luxury Report, Coldwell Banker Global Luxury partnered with The Institute to garner clearer insights on the state of the luxury real estate industry during […]

Best practices in luxury real estate marketing are always changing, and anyone who has sold a multimillion-dollar home or two can attest that the path to luxury real estate success can be complicated. But agents today are some of the most fortunate. What was once an industry that relied on door knocking and cold calling […]

Agents often lose listings when going through the pre-listing tour with a seller. Even if the seller has asked for feedback and recommendations, they can become either overwhelmed or offended when the agent tells them the truth.  At your future listing appointments, be very careful with what you say as you tour the property with […]

Blog content is one of the most effective real estate marketing ideas for a luxury realtor to attract leads online. However, it’s also one of the most time-consuming aspects of your marketing strategy, which is why so many agents choose to rely on paid ads and online lead generation services before giving blogging much effort. […]

Why would anyone invest the time and money into becoming a Certified Luxury Home Marketing specialist if the designation isn’t required to sell high-end real estate? One of the mantras we like to share with our agents here at the Institute is to “ditch the pitch”, and we aim to operate under that premise ourselves. […]

While circumstances may have recently changed, our commitment to your success has not.  During these uncertain times, we understand that many real estate professionals are wondering how recent events will affect their business and personal development.  We have seen an increased demand from accomplished real estate professionals like you who are choosing to invest in […]

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. The Institute also digs deeper into the growing […]

With so many online listing portals available to luxury real estate buyers and sellers today, effective real estate marketing is one of the only ways that luxury real estate agents can differentiate themselves from the crowd. So what’s the right way to do it? Knowing how to network online is just one piece of the […]

The Institute for Luxury Home Marketing is recognized as the leading source for providing statistical data and analysis on the luxury real estate market. In the recent release of their annual Luxury Report, Coldwell Banker Global Luxury partnered with The Institute to garner clear insights and determine which were the top-performing luxury markets in the […]

Knowing how to network is integral to achieving success in real estate marketing. It’s an indispensable part of the business, and as most realtors already know, it never hurts to have another specialty vendor or well-vetted loan officer in your Rolodex.  However, one question many agents are afraid to ask is: how do you effectively […]