1) Red Carpet Treatment – Meet the new home buyer at their new home and greet them with keys and champagne. Take video as they take possession and send it to them for posting on their social media. Make sure it’s branded with agent info.   2) Neighbors Know Best Campaign – Go door to door […]

The Institute for Luxury Home Marketing is recognized as a leading source for providing statistical data and analysis on the luxury real estate market. In the recent release of their annual Luxury Report, Coldwell Banker Global Luxury partnered with The Institute to garner clearer insights on the state of the luxury real estate industry during […]

With social isolation in full swing, there’s more traffic than ever on social media platforms. At the same time, people are less receptive to being pitched or sold to. Right now, social media platforms are helping us stay connected to friends and loved ones, stay entertained, and find motivation to keep going as we get […]

Can you really sell luxury home listings online? Even though the world feels like it’s at a standstill, there are still plenty of luxury homes for sale and buyers who are ready to buy in the luxury real estate market.  With everyone moving online out of necessity right now, buyers and sellers are both more […]

The residential real estate market, like all parts of the economy, is facing an unprecedented upheaval. These massive shifts require us to ask ourselves, how will this affect my business? Right now, the resiliency of your luxury real estate practice relies on how well you understand your clientele. But more importantly, it depends on the […]

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. The Institute for Luxury Home Marketing both appreciates […]

Having a professional realtor website may seem like a big investment, but the return is virtually priceless. While it’s true that many buyers and sellers may find you through listing portals, having a professional website gives you the chance to differentiate yourself from other luxury real estate agents. Since we all have this opportunity to […]

Agents often lose listings when going through the pre-listing tour with a seller. Even if the seller has asked for feedback and recommendations, they can become either overwhelmed or offended when the agent tells them the truth.  At your future listing appointments, be very careful with what you say as you tour the property with […]

As 2020 slips into Spring, Very-High Net Worth Individuals will become the most influential demographic in the luxury real estate market. These clients possess a few distinct differences from their UltraHigh Net Worth counterparts and are redefining the culture around million-dollar homes. Knowing how to capture their attention in the months and years to come […]

Even though the world is at a virtual standstill, there are still plenty of luxury homes for sale, as well as plenty of buyers looking to buy in the luxury real estate market.  While everyone’s health and safety should be any agent’s first priority, there are certainly ways to continue conducting business while protecting both.  […]