Luxury Real Estate agents often have two big learning curves to overcome: how to network with affluent clientele, and how to network with them online. Interestingly, most agents find it easier to network with these high earners face to face. In fact, even if you’re comfortable with online networking, it’s easy to find yourself running […]

Millennial home buying trends have become a hot topic in luxury real estate. Millennials include anyone born between 1981 and 1996, and they’re quickly becoming a dominating force in real estate. In 2018, millennials represented the largest cohort of home buyers at 37 percent, according to the National Association of Realtors’ 2019 Home Buyers and […]

There is always opportunity in a market shift.  No matter what is happening, people still need and want to buy and sell. We must help them do it safely and navigate these unusual times. What does all of this mean for your business? That truly depends on you. You have total control over your daily […]

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. May’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. At the beginning of April, some real estate […]

Over the last few years, video content has yielded some of the highest engagement rates out of any other online marketing content. But beyond video, live streams have become an essential online marketing tool that has grown exponentially in engagement rates since its release. Facebook Live, in particular, has seen 3.5 billion broadcasts on its […]

“How do we approach this time with empathy and a little bit of grace?” We spoke with luxury real estate business coach Debbie De Grote about how to keep growing personally and professionally while everyone is sheltering in place. Most agents are wondering how to network now that events are cancelled and what kinds of […]

We had the distinct privilege of hearing from Steve Yastrow, business advisor, Institute for Luxury Home Marketing Instructor, and best selling author of the book, Ditch the Pitch. As a former senior Marketing Executive of Hyatt Hotels, and president of Yastrow & Co, Steve is a passionate advocate for nurturing client relationships over “selling”.  In […]

One of the most important skills sales professionals need to possess is the ability to be a powerful presenter. I’ve made a list for you, of a few things that every great presenter should know: The customer is always thinking, “So, what’s in it for me?”  Be prepared to show them the benefits. Extensive research […]

While the world experienced a rather tumultuous and unprecedented month, our April Luxury Market Report showed the luxury real estate market held its ground.  Compared to last month, there was an increase of 2,282 single-family homes sold in the North American luxury real estate market, though there was an $80,000 drop in sales price. Our […]

Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you find people who actually want to subscribe to your list? Most of the time, this involves what’s called a lead magnet, which entails offering your prospects something […]