In today’s fast-paced and growing transient market understanding the locations from where your buyers are moving could become a significant differentiator in the success of your business. The first step is to identify your feeder markets. Research is key to determining the locations of these feeder markets, the demographic moving, the actual volume of buyers […]

In 2020 and beyond, having a clear understanding of how digital marketing can grow your business will be vital to your success. Adapting to real estate market trends in the luxury market like these can ensure your longevity as an agent or broker and make it easier for clients to find you. However, there’s still […]

The simple answer is that you should hire your first assistant when you are ready to be a full-time salesperson and when you can afford to hire one.   The real estate industry has changed significantly over the last few decades, as have the economic conditions. The processes for listing and closing a transaction have become […]

Becoming a successful real estate agent looks different for everyone, but some stories are truly astounding. Unlike most real estate success stories, Christine and Carl Battista’s started their career in luxury real estate during the real estate crash in 2008. They knew that it was one of the most challenging markets in history, but they […]

As 2019 is quickly coming to a close, we can’t ignore that we’ve already firmly stepped foot into a new era of luxury real estate. Our November Luxury Market Report shows that while there is still a slow-down in upper-tier price ranges across most markets, there’s a small boom happening in secondary cities where taxation […]

What’s the most innovative way to launch a career in luxury real estate? For Jake Kuiper, an Institute for Luxury Home Marketing alumni and founder of Twin Cities Luxury, that question was on the forefront of his mind as he prepared to transition from medical sales to a new career in real estate. He had […]

Although Jordan Ayan’s venture into luxury real estate started just two years ago, he has already done $22M in closed volume and has another $17M in active listings in his Scottsdale, AZ market. Jordan admits that his story is a bit unusual. He and his wife, who is a designer by trade, had built three […]

As many of you know, I coach some of the top agents across North America. Agents like Ernie Carswell from Beverly Hills, whose client rosters are a virtual who’s who of Hollywood with clients like Fergie and Katy Perry. Another client, Boris Kholodov in Toronto, Canada, who was already successful earning $750,000 a year, year-in […]

Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the “days on market” creep up higher and higher on your listings can be stressful, and it can be tempting to drop the price on a luxury listing too soon to make the sale.  But, even in […]

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report looks a little deeper into some global trends that are impacting the future of luxury real estate. There is now a growing global demand for luxury […]