Jim Walberg entered the real estate space building spec homes in 1976.  He was so unimpressed with the real estate agents that he dealt with while selling his spec homes, that he was initially opposed to his business partner’s offer to become a managing partner of a luxury real estate brokerage in San Francisco’s East […]

Time is a luxury real estate agent’s most precious commodity. The more time an agent has, the more time they can spend on networking and nurturing client relationships, which is directly connected to real estate success.  But too often, agents find themselves caught up in the details, like paperwork, the technical ins and outs of […]

As the year and decade comes to a close, we find ourselves in an exciting time for luxury real estate. December’s Luxury Market Report shows that we are at the very pinnacle of witnessing new groups of influence usher in a whole new range of lifestyle trends that are sure to extend beyond 2020.  As […]

If you’ve ever wondered how to sell a luxury listing using influencer marketing, or wondered how other agents are using it successfully, you’re not alone. Influencer marketing is a fairly new concept to the real estate world in the context of building your presence online, and it’s a tactic that must be executed well to […]

Creating social proof around your services is one of the keys to real estate success, but asking for testimonials can be uncomfortable even if you’ve provided a great experience for your clients. Real estate agents in general tend to be “givers” and nurturing our client relationships always comes first. So, it’s not surprising that asking […]

Any luxury real estate agent knows that the amount of work that goes into selling a luxury home can be daunting. There are so many details to include, lots of people to communicate with, and a laundry list of to-do’s that go beyond the closing. When we finally get to those “under contract” or “pending” […]

Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn’t have any great leads. I didn’t have any money to spend on marketing, but I needed to meet people. I needed to meet buyers and sellers […]

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report reviews the current statistics for the luxury market. It shows a market that has remained consistent during 2019, with increasing inventory in the last few months […]

With a flood of new luxury listings coming online every day, it can be difficult to make yours stand out. Most luxury real estate agents realize that high-quality photography and video marketing are vital pieces of successfully marketing a listing, but what about listing copy? Adapting to real estate trends in the luxury market includes […]

Here’s a staggering stat: According to NAR, 88% of homebuyers say they would use their real estate agent again, but only 11% actually do. When we talk about real estate success, we usually talk about how to get new clients, how to sell listings, and how to negotiate. But what about after the transaction? How […]