It’s a brand new year, and if you’re wondering how to sell luxury listings in 2020, look no further than your own backyard. Our January report reveals that luxury home sales are on the rise in the US and Canada, with the majority of buyers coming from the states. In addition to an increase in […]
Hiring, Training, and Retaining an Administrative Assistant
Working a luxury business is intense especially when you need to be available 24/7 for luxury clients or their handlers. Many of you need to hire an administrative assistant or virtual assistant (VA) to ensure your productivity and service is where it needs to be. Some of you have an admin or VA already but […]
Institute President Diane Hartley Shares 3 Simple Ways to Improve Your Luxury Home Marketing Strategy
Recently, we spoke with our very own President of the Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate agent’s mind when it comes to growing their luxury real estate practice: How do I improve my marketing strategy? How can I feel more prepared when I walk into a consultation? […]
6 Interesting Places For Luxury Real Estate Agents to Find Affluent Clients
In real estate, relationships are absolutely everything. While you may have no trouble nurturing client relationships, finding those relationships can sometimes be a challenge. But as a luxury real estate agent, networking should be as habitual as brushing your teeth. Every single day is an exciting chance to grow your network, and the more you […]
The January Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. The overall market, despite pessimism at […]
Nurturing Client Relationships in Luxury Real Estate with Email Marketing
Nurturing client relationships in the luxury real estate space has taken on a few extra layers with the rise of digital marketing. Most agents are naturals at networking and nurturing clients in person, but when it comes to taking that relationship online, it can be difficult to know what works and what doesn’t. At this […]
Living Like Royalty
A Place to Call Home Meghan and Harry, and baby Archie will soon call Canada home. We can all envision lavish luxury palaces, but what features will likely be on their house-hunting list? And where will they set roots to raise their family? Privacy One can only guess that the Sussex’s are yearning for some […]
The Best Marketing, Client, and Professional Development Strategies of 2019: From Our Member Spotlights
Every month, we interview a top-producing Certified Luxury Home Marketing Specialist to learn more about their real estate success story and celebrate their achievements. With every interview, we learn more about how top producers are nurturing their clients, marketing homes, and professional development to grow their practice. In the spirit of starting a brand new […]
2020 – Ready to Go
2020 is here and it’s a good idea to revisit your methods of working with your luxury clients. With an election year ahead where a “wait and see” period may take place and more millennials are entering the luxury market, getting and closing more luxury listings is a must. So how can we increase our […]
3 Ways to Build Trust With Sellers
Working with luxury clientele can provide some of the most rewardng experiences a real estate agent can ask for. One topic that frequently comes up when we interview top-performing, CLHMS-certified agents for our monthly Member Spotlight is that building and sustaining trust with these clients is imperative for both the client and agent’s real estate […]
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