Getting in touch with new people is getting harder to do, but you must still expand your business by connecting to new people and growing your luxury real estate database. However, the fastest return on time and money invested will always be the people you already know, so it’s important not to forget your existing […]

Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as the market evolves? Of course, there are timeless aspects of staging… Aspects like making repairs, depersonalizing the space, or giving the place a fresh coat of paint that will never go out of style. And […]

After the crash of 2008, it seemed like millennials might not get the home owning opportunities their parents and grandparents did. Fortunately, this demographic saw a huge upturn financially over the last decade, and are now one of the most active markets in luxury real estate. Not so fortunately, though, it’s easy to put these […]

What if you could reach out to hundreds of potential clients who were already warmed up to sell their luxury listing? When you work expired listings, that’s exactly what you’re doing. The problem? Reaching out to expired listings isn’t exactly a “secret” real estate marketing strategy, and sellers are often contacted by a number of […]

Working with a luxury real estate client in a low inventory market is challenging and can sometimes be frustrating. If they lose 2-3 homes, who do they blame? That’s right, they blame you. But I don’t believe in letting them lose a few to bring them into reality. Why would we want to put them through the […]

With the rise of the internet, the term “real estate branding” has become a loaded one. Not only that, there are more self-proclaimed “real estate branding experts” these days than ever before. That’s why we sat down with Lesley Everett — an actual, bonafide real estate branding expert — and asked her how today’s luxury […]

Did you ever think you’d find yourself reading an article on “Pandemic Real Estate Trends”? This year has been full of surprises — to say the least — yet the luxury real estate market is fortunate enough to have seen steady growth for nearly the entire year. Rather than fall apart, the luxury real estate […]

I want you to think about your luxury database as your future. Your database is a goldmine if you manage and handle it properly. Be obsessed with adding as many quality connections to your funnel as you possibly can. When I first got into real estate, my broker said to me, “You know, Debbie, if […]

If you’re in real estate, you’ve probably heard the saying, “You have to list to live.”That’s because listings, at every price point, are truly the lifeblood of a successful real estate practice. Why? Because listings bring the buyers, and the buyers don’t necessarily bring the listings. And, becoming a listing agent ultimately gives you more […]

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. November’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. The Institute for Luxury Home Marketing is recognized […]