In my last blog, I talked about pricing and selling tough to sell properties. Many readers reached out with great comments about how much they enjoyed the blog. Also, many of you sent me emails sharing how much anxiety you feel when listings don’t sell, and how much you worry about it. Almost to the […]

Before you can sell, you have to know who you’re selling to. As luxury real estate agents, working with wealthy clients requires an understanding that there’s a difference between the mass affluent and high-net-worth individuals, and knowing the difference between the two matters if your goal is to create referral-worthy experiences for your clients. Both groups […]

Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent. In the luxury home market, understanding the mindset of the wealthy is essential for creating these kinds of experiences since your clientele holds a largely different set of priorities than your traditional clients. A […]

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks at the changing face of luxury in the real estate market. The affluent are now invested in purchasing discreet wealth.  Their preferences are transferring to […]

Finding wealthy clients to work within the luxury home market is a lot like finding traditional clients. The key is to find out where your target client is, put yourself in front of them, and make yourself valuable. Since the formula is fairly simple, when aspiring luxury real estate agents say they want to prospect […]

This month our Member Spotlight series introduces Elizabeth McQueen of Vancouver, BC, Canada. Following up on Elizabeth’s success as the winner of The Institute’s award for the Best Marketing Strategy in 2016, it is clear she continued to integrate this strategy into her business over the last few years. Understanding her methodology of success will be […]

Pricing unique homes is never an easy task, and a shifting market makes it even more difficult. In a shifting market you will most likely have to take some listings at a higher than you feel you should, knowing that if you don’t take them someone else will. Because any listing can be expensive to […]

“You gotta farm, it won’t do you any harm, and in fact it might even give you charm!” My first day as a real estate agent I walked into the office and saw this a sign with this phrase on my broker’s desk.  I was a little confused. What in the world did farming have […]

Are you just stepping into the upper-tier real estate market or already a successful luxury real estate professional?  No matter your stage, the following milestones should be part of your strategy as they will help in achieving your career aspirations. There are many incentives for a real estate professional to work with the affluent. However, […]

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks at why buying an upper-tier home still offers an escalator to wealth.  This is despite of the slowing of the luxury market and people questioning […]