Recently, we spoke with our very own President of the Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate agent’s mind when it comes to growing their luxury real estate practice: How do I improve my marketing strategy? How can I feel more prepared when I walk into a consultation? […]
Should I Sell My House This Year?
If one of the questions you’re asking yourself today is, “Should I sell my house this year?” the current Housing Opportunities and Market Experience (HOME) Survey from the National Association of Realtors® (NAR) should boost your confidence as it relates to the current selling sentiment in the housing market. Even with all the information overload […]
First-Time Buyers Are Searching for Existing Homes This Year
In the latest Housing Trends Report, the National Association of Home Builders (NAHB) measured the share of adults planning to buy a home over the next 12 months. The report indicates the percentage of all buyers that will be first-time buyers looking to purchase a home grew from 58% in Q4 2018 to 63% in Q4 […]
2020 Homebuying Checklist
Some Highlights: If you’re thinking of buying a home, plan ahead and stay on the right track, starting with pre-approval. Being proactive about the homebuying process will help set you up for success in each step. Make sure to work with a trusted real estate professional along the way, to help guide you through the […]
6 Interesting Places For Luxury Real Estate Agents to Find Affluent Clients
In real estate, relationships are absolutely everything. While you may have no trouble nurturing client relationships, finding those relationships can sometimes be a challenge. But as a luxury real estate agent, networking should be as habitual as brushing your teeth. Every single day is an exciting chance to grow your network, and the more you […]
The #1 Reason It Is Difficult to Find Your Dream Home
The headlines in real estate today all revolve around one major point: there is a shortage of homes available for sale. Price appreciation is accelerating again because there is a shortage of homes available for sale. First-time buyers are taking longer to purchase a home because there is a shortage of homes available for sale […]
How Buyers Can Win By Downsizing in 2020
Home values have been increasing for 93 consecutive months, according to the National Association of Realtors. If you’re a homeowner, particularly one looking to downsize your living space, that’s great news, as you’ve likely built significant equity in your home. Here’s some more good news: mortgage rates are expected to remain low throughout 2020 at […]
The January Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. The overall market, despite pessimism at […]
Nurturing Client Relationships in Luxury Real Estate with Email Marketing
Nurturing client relationships in the luxury real estate space has taken on a few extra layers with the rise of digital marketing. Most agents are naturals at networking and nurturing clients in person, but when it comes to taking that relationship online, it can be difficult to know what works and what doesn’t. At this […]
The 2 Surprising Things Homebuyers Really Want
In a market where current inventory is low, it’s normal to think buyers might be willing to give up a few desirable features in their home search in order to make finding a house a little easier. Don’t be fooled, though – there’s still an interest in the market for some key upgrades. Here’s a […]
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