Why would anyone invest the time and money into becoming a Certified Luxury Home Marketing specialist if the designation isn’t required to sell high-end real estate? One of the mantras we like to share with our agents here at the Institute is to “ditch the pitch”, and we aim to operate under that premise ourselves. […]
Are We About to See a New Wave of Foreclosures?
With all of the havoc being caused by COVID-19, many are concerned we may see a new wave of foreclosures. Restaurants, airlines, hotels, and many other industries are furloughing workers or dramatically cutting their hours. Without a job, many homeowners are wondering how they’ll be able to afford their mortgage payments. In spite of this, […]
Luxury Livestream: We’re Committed to Your Success During Uncertain Times.
While circumstances may have recently changed, our commitment to your success has not. During these uncertain times, we understand that many real estate professionals are wondering how recent events will affect their business and personal development. We have seen an increased demand from accomplished real estate professionals like you who are choosing to invest in […]
Three Reasons Why This Is Not a Housing Crisis
In times of uncertainty, one of the best things we can do to ease our fears is to educate ourselves with research, facts, and data. Digging into past experiences by reviewing historical trends and understanding the peaks and valleys of what’s come before us is one of the many ways we can confidently evaluate any […]
The March Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. The Institute also digs deeper into the growing […]
Two Big Myths in the Homebuying Process
The 2020 Millennial Home Buyer Report shows how this generation is not really any different from previous ones when it comes to homeownership goals: “The majority of millennials not only want to own a home, but 84% of millennials in 2019 considered it a major part of the American Dream.” Unfortunately, the myths surrounding the […]
5 Benefits of Sharing a Monthly Market Report With Your Network
With so many online listing portals available to luxury real estate buyers and sellers today, effective real estate marketing is one of the only ways that luxury real estate agents can differentiate themselves from the crowd. So what’s the right way to do it? Knowing how to network online is just one piece of the […]
US – Leading Power Markets for 2019
The Institute for Luxury Home Marketing is recognized as the leading source for providing statistical data and analysis on the luxury real estate market. In the recent release of their annual Luxury Report, Coldwell Banker Global Luxury partnered with The Institute to garner clear insights and determine which were the top-performing luxury markets in the […]
5 Simple Graphs Proving This Is NOT Like the Last Time
With all of the volatility in the stock market and uncertainty about the Coronavirus (COVID-19), some are concerned we may be headed for another housing crash like the one we experienced from 2006-2008. The feeling is understandable. Ali Wolf, Director of Economic Research at the real estate consulting firm Meyers Research, addressed this point in […]
The Dos and Don’ts of Networking With Other Real Estate Agents
Knowing how to network is integral to achieving success in real estate marketing. It’s an indispensable part of the business, and as most realtors already know, it never hurts to have another specialty vendor or well-vetted loan officer in your Rolodex. However, one question many agents are afraid to ask is: how do you effectively […]
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