As the current forbearance mortgage relief options come to an end, many are wondering if we’ll face a foreclosure crisis next year. This is understandable, especially for those who remember the housing crisis that began in 2008. The reality is, plans have been put in place through forbearance to ensure history doesn’t repeat itself. This […]
Why Building Your Luxury Brand Image is So Important
What is it about you that’s unique and special? How do you communicate those characteristics through the luxury brand image you’re marketing via your advertising materials and in your presentations? Generally speaking, you want to build a branding campaign that can stand the test of time. Ideally, you don’t want to have to switch up […]
Real Estate Is a Driving Force in the Economy
As the economy recovers from this year’s health crisis, the housing market is playing a leading role in the turnaround. It’s safe to say that what we call “home” is taking on a new meaning, causing many of us to consider buying or selling sooner rather than later. Housing, therefore, has thrived in an otherwise […]
What It Takes to Become a Celebrity Real Estate Agent – Featuring Kofi Nartey
Paparazzi, glitzy parties, your name in the newspapers… Think that’s what it’s like being a celebrity real estate agent? For most, it’s not. In fact, for most luxury real estate professionals who are lucky enough to break into celebrity real estate, it’s rare for some of their biggest deals to even go public. The reality […]
Rent vs. Buy: How to Decide What’s Best for You
According to the U.S. Census Bureau, median rent continues to rise. With today’s low mortgage rates, there’s great opportunity for current renters to make a move into homeownership that stretches each dollar a little bit further. While the best timeline to buy a home is different for everyone, the question remains: Should I continue renting […]
4 Reasons Why the Election Won’t Dampen the Housing Market
Tomorrow, Americans will decide our President for the next four years. That decision will have a major impact on many aspects of life in this country, but the residential real estate market will not be one of them. Analysts will try to measure the impact feasible changes in regulations might have on housing, the effect […]
Should I Renovate My House Before I Sell It? [INFOGRAPHIC]
Some Highlights In today’s hyper-competitive market, buyers are often willing to overlook cosmetic or minor repair needs if it means snagging a home in their price range. With so few houses available for sale today, you may be able to skip the bigger renovations before you sell and cash in on the current demand for […]
Three Ways Low Inventory Is a Win for Sellers
The number of houses for sale today is significantly lower than the high buyer activity in the current housing market. According to Lawrence Yun, Chief Economist for the National Association of Realtors (NAR): “There is no shortage of hopeful, potential buyers, but inventory is historically low.” When the demand for homes is higher than what’s […]
Buyer Interest Is Growing among Younger Generations
The demand for homes this year is extraordinary as record-breaking numbers of hopeful buyers continue to shop for homes. In a normal year, the peak homebuying season comes to a close by early fall. However, 2020 is anything but a normal year, and the housing market is no exception. Lawrence Yun, Chief Economist for the […]
October Luxury Market Report Summary: A Growing Demand For Large Luxury Properties
Exactly one year ago, large luxury homes for sale had a hard time garnering any interest from potential buyers. But now? Well, it’s safe to say the pandemic has greatly influenced luxury buying trends and large luxury properties that offer plenty of space and amenities are back in popular demand. Before the pandemic, common objections […]
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