“I have a listing… now what?” When you decide to become a real estate professional in the luxury market, your real estate marketing strategy is what sets you apart from other agents. In fact, when you become a real estate professional in the luxury market, you’re also deciding to become a more advanced marketer than […]
Sellers Are Returning to the Housing Market
In today’s housing market, it can be a big challenge for buyers to find homes to purchase, as the number of houses for sale is far below the current demand. Now, however, we’re seeing sellers slowly starting to come back into the market, a bright spark for potential buyers. Javier Vivas, Director of Economic Research […]
The Beginning of an Economic Recovery
The news these days seems to have a mix of highs and lows. We may hear that an economic recovery is starting, but we’ve also seen some of the worst economic data in the history of our country. The challenge today is to understand exactly what’s going on and what it means relative to the […]
Are Luxury Real Estate Auctions the Secret to Accelerating Your Listings?
Very much unlike fine wine, real estate listings don’t age well. So how do you improve your chances of achieving a swift and successful sale? To answer that question, we spoke with Jennie Heal of Supreme Auctions. Supreme Auctions is the industry leader in accelerated marketing, which brings buyers and sellers together in a smooth, […]
Mortgage Rates & Payments by Decade [INFOGRAPHIC]
Some Highlights Sometimes it helps to see the dollars and cents you’ll save when you purchase a home while mortgage rates are low. Today’s low rates mean it’s less expensive to borrow money, so the savings over the life of your loan is significant. Let’s connect to determine the best way to position your family […]
Homes Are More Affordable Right Now Than They Have Been in Years
Today, home prices are appreciating. When we hear prices are going up, it’s normal to think a home will cost more as the trend continues. The way the housing market is positioned today, however, low mortgage rates are actually making homes more affordable, even as prices rise. Here’s why. According to the Mortgage Monitor Report […]
Create Successful Joint Venture Relationships That Bring You Clients Without Rejection
One of the best ways to build your database and find new warm leads is to leverage the power of relationships. Who do you know who has your ideal client in their marketing database? Our coaching clients have had tremendous success in putting together groups of 5-10 quality professionals to meet for virtual coffee via […]
Why Foreclosures Won’t Crush the Housing Market Next Year
With the strength of the current housing market growing every day and more Americans returning to work, a faster-than-expected recovery in the housing sector is already well underway. Regardless, many are still asking the question: will we see a wave of foreclosures as a result of the current crisis? Thankfully, research shows the number of […]
Building Your Network as a New Luxury Real Estate Agent? Here Are 3 Ways to Make Your Agent Bio Stand Out
The real estate professional bio is one of the most underestimated marketing tools in any real estate marketing strategy. But when you’re brand new and just starting to build your network, what exactly should your professional bio say? You’ve probably spent plenty of time admiring top producers’ websites in your area (and if you haven’t, […]
Current Buyer & Seller Perks in the Housing Market
Today’s housing market is making a truly impressive turnaround, and it’s also setting up some outstanding opportunities for buyers and sellers. Whether you’re thinking of buying or selling a home this year, there are perks today that are rarely available, and definitely worth looking into. Here are the top two. The Biggest Perk for Buyers: […]
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