Maybe some of you have returned to in-person open houses, but most of you reading this report probably have not. In either case, I hope you all are embracing virtual open houses as a very efficient and effective way to connect with neighbors, your sphere of influence, and new prospects. They are efficient and easy […]

Whether you’re a brand new luxury professional figuring out how to work with luxury clients this year, or you’re an experienced professional looking to breathe life back into a quiet farm… Second home markets may hold your answer. As we coast into the final quarter of the year, we’re seeing some significant shifts affecting these […]

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. As we head into the peak of summer, […]

“I have a listing… now what?” When you decide to become a real estate professional in the luxury market, your real estate marketing strategy is what sets you apart from other agents. In fact, when you become a real estate professional in the luxury market, you’re also deciding to become a more advanced marketer than […]

Very much unlike fine wine, real estate listings don’t age well. So how do you improve your chances of achieving a swift and successful sale? To answer that question, we spoke with Jennie Heal of Supreme Auctions. Supreme Auctions is the industry leader in accelerated marketing, which brings buyers and sellers together in a smooth, […]

One of the best ways to build your database and find new warm leads is to leverage the power of relationships. Who do you know who has your ideal client in their marketing database? Our coaching clients have had tremendous success in putting together groups of 5-10 quality professionals to meet for virtual coffee via […]

The real estate professional bio is one of the most underestimated marketing tools in any real estate marketing strategy. But when you’re brand new and just starting to build your network, what exactly should your professional bio say? You’ve probably spent plenty of time admiring top producers’ websites in your area (and if you haven’t, […]

As we prepare for the final quarter in what has been a largely unpredictable year, one thing is certain: success happens when we focus on things we can control. And what is the one thing all of us have control over? Our mindset. So whether you’re a brand new luxury real estate professional who wants […]

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. The luxury real estate market continues to remain […]

What percentage of your day would you say is income-producing?   We define income-producing as prospecting, lead follow up, presentations to buyers and sellers, negotiating, and closing deals…money time. Income servicing activities are things that must be done, or potentially delegated – things like inspections, following up on the deals and issues in the pipeline, marketing, […]