The face of luxury real estate is transforming faster than ever before. Technology has made it easier than ever to come into “new money” — producing a new kind of luxury buyer and seller with different wants, needs, and expectations. Their spending habits bear little resemblance to “older” generations of money, and their relationship to […]

The phrase “listing presentation” may bring to mind images of practicing scripts in front of the mirror and presenting a 10-page PowerPoint to clients while they sit quietly and listen. While you absolutely should practice how you present yourself to prospective clients to earn their listings, putting them through a one-sided presentation likely won’t get […]

What is it about you that’s unique and special? How do you communicate those characteristics through the luxury brand image you’re marketing via your advertising materials and in your presentations? Generally speaking, you want to build a branding campaign that can stand the test of time. Ideally, you don’t want to have to switch up […]

Paparazzi, glitzy parties, your name in the newspapers… Think that’s what it’s like being a celebrity real estate agent? For most, it’s not. In fact, for most luxury real estate professionals who are lucky enough to break into celebrity real estate, it’s rare for some of their biggest deals to even go public. The reality […]

Exactly one year ago, large luxury homes for sale had a hard time garnering any interest from potential buyers. But now? Well, it’s safe to say the pandemic has greatly influenced luxury buying trends and large luxury properties that offer plenty of space and amenities are back in popular demand. Before the pandemic, common objections […]

While true luxury is considered to be the top 10% of sale prices in your real estate market, that may or may not be the sweet spot for you. In fact, many real estate professionals find it’s easy to substantially boost their average commission check by simply bumping up their price point a level or […]

Ask any “marketing guru” how to network and they’ll tell you to “provide value” to your prospects and clients. But what does that really mean in luxury real estate? To answer that question, we invited Kofi Nartey, author, real estate agent to the stars (and all-around amazing human being) to our Estate of Mind podcast […]

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top residential markets throughout Canada and the United States. October’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. Now that the luxury real estate industry […]

The internet has made “automating your business” an attractive concept for entrepreneurs — but how do you do that when your business is based around creating and nurturing relationships? To find out how luxury real estate professionals can automate some of their real estate marketing strategy without losing their personal touch, we spoke with Andrew […]

Working as a listing agent has its perks… A more structured schedule, higher commissions, and a whole world of expired listings to prospect. But what if you’re a brand new luxury professional just learning how to work with luxury clients? How do you win listings? What goes into your marketing consultations? To answer some of […]