Expired Listings…A Great Way to Break into The High-End Market As we see the market shifting across the nation, high-end homes are starting to sit on the market longer. Inventory in some areas is starting to build. In a shifting market, high-end and luxury sellers are often at least 6 months behind when it comes […]
Member Spotlight – Jack Miller
Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our live or online trainings, Institute members are uniquely equipped with the skills and knowledge necessary to support affluent clients’ real estate needs. To demonstrate just how exceptional our members are, this month our Member […]
How to Communicate Effectively with the Affluent
How many times have you heard the words “if only there had been better communication”? If you want to work with affluent buyers and sellers then learning the art of communication is essential. But, honing your skills to become an effective communicator is the differentiating factor when setting yourself up for long-term success and becoming […]
Luxury and the “Tiny House” Movement
There is an interesting movement taking place in the housing market, it’s a new niche called “Tiny Homes”. Made all the more popular by TV shows such as Tiny House Hunters, Tiny House, Big Living, and even Tiny Luxury. While some may be sceptical of the longevity of this niche, terming it a fad, there does seem to […]
Ready to Break Into the Luxury Market?
It is common for agents to be excited about the thought of increasing their sales price by selling very beautiful high-end and luxury homes. If you decide that luxury is something you want to break into, you need to start by identifying the slice of the market that makes sense for you to focus on. Invest […]
5 Creative Ways to Market Your Luxury Home
Having difficulty selling your luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your control, like the economy and market in which you’re selling, can affect your ability to get a home sold. That’s when creativity can be a major asset. Choosing an unconventional method to market […]
Outdoor Living Trends for Luxury Properties
In many markets, the outdoor spaces of a home are as important as the indoor spaces. Indeed, in some areas, outdoor spaces function as additional rooms of the home. They provide opulent areas for additional seating, dining, cooking, and entertaining. Find out about how the latest outdoor living trends for luxury properties can add value […]
To Stage or Not to Stage your Luxury Listing
We’ve all had some listings that were overcrowded, outdated, and otherwise unattractive. For a small starter home or condo in that condition, you might choose to neutralize the interior by clearing out the space and showing it with the bear minimum of furniture and fixtures. However, if you are listing a property in the upper-tier, […]
Want to Ace Your High-end Listing Presentations? Follow These Steps
Winning the opportunity to market a high-end property will more often than not put you in a highly competitive situation. Affluent clients are not only highly selective in their choice of agent they are accustomed to interviewing professionals to ascertain their expertise. In most markets, they have their pick of agents in the area, and […]
Institute of Luxury Home Marketing Conducts Mid-Year Review in July Market Report
We’re halfway through 2019, so what better time than to look at how some of the market predictions made at the beginning of the year are faring in this month’s Luxury Market Report. While this report seeks to give an overall view of the luxury market and concurs that luxury real estate is firmly entering […]
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