In life and real estate, change is the only constant. We spoke to CLHMS member Patrick Ryan, the owner and luxury condo expert behind Genuine Real Estate in Chicago, IL, about the changes he’s experiencing in his market and how he’s adapting to those changes. Ryan received our 2017 Outstanding Achievement Award and has been […]
How to Compete With Listing Portals in 2020
If you’re considering a transition into the luxury home market, now may be the best time to take the first step. With online listing portals gaining momentum in the real estate industry, real estate agents in the traditional market face increasing competition with online listing portals. While some luxury listings do appear on online listing portals, […]
October Luxury Market Report – A Static Market leads to Focus on Future Trends
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks at why its important to understand emerging trends when the real estate market is static. At first glance statistics in the overall North American luxury […]
A Summary of Our September Luxury Insight Report: The Changing Face of Luxury Real Estate
Our September Luxury Insights Report revealed that the market of grand ceilings and dramatic floor plans is slowly but surely becoming more practical and discreet. As millennials are expected to start crowding out baby boomers in the luxury home market by the end of this year, the wants and needs of this market are shifting […]
Branding Yourself Online in the Luxury Home Market
These days, virtually every buyer starts their home-buying journey online—which is why it’s more important than ever to pay attention to your online presence. With most luxury home marketing happening online, sellers want to know that their agents have a strong online presence to market their home to a big enough audience. Having a cohesive […]
Holding The Line On The Commission Dollars You Deserve
Most sellers know more than one real estate agent, and most will interview multiple agents before making a selection. It also goes without saying that most will, at some point, ask for some type of commission discount. We all know that commission is negotiable by law, and that we cannot price fix. However, this does […]
How to Build Trust With High-Profile Clients
If you work in luxury real estate for long enough, you’re bound to come across a high-profile client or two. Luxury real estate agents are already aware that working with wealthy clients can often require meeting a different set of expectations than in the traditional market, but a high-profile client can have an especially unique […]
3 Wealthy Client Personas and How to Work With Them
There are plenty of misconceptions when it comes to working with wealthy clients, but one that can hurt your chances of creating referral-worthy experiences is assuming that all affluent and high-net-worth individuals are the same. Besides different incomes, they can also have a very different approach to buying and selling real estate. Similar to the […]
3 Mindset Shifts Luxury Real Estate Agents Need to Attract Wealthy Clients
There’s a reason why magazines like Forbes and Entrepreneur continue to write articles about how the wealthy think: we know that there must be something different about people who can create the kind of financial freedom that most of the population will never see. If your goal is to start working with wealthy clients, recognizing […]
Luxury Home Photography Checklist: Are You Doing All of These Things?
Sometimes, the only difference between listings that sell quickly and ones that sit on the market for months is the difference in listing photography. Investing in a professional photographer is imperative to having an effective luxury home marketing strategy, and since listings with high-quality photography have the ability to sell for more than the asking […]
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