First, we’d like to welcome the 1,485 Members who joined us this year. You made an incredible decision for your professional growth and we’re looking forward to seeing your success with your new training and tools. 

Since 2020 began, the Institute has undergone a quiet, yet exciting transformation. 

Like you, we’ve had a moment to reflect on our purpose. 

Some improvements we planned well in advance, and others have been a direct response to the changes happening in the world. 

But all of the improvements reflect one truth: this new era requires new skills.

That sentiment is at the core of all the changes we’ve made, and their purpose is to accelerate your professional growth even faster and with more clarity than ever before. 

With that in mind, let’s take a look at the improvements in our program you can look forward to:

A Simplified Member Portal

Your Member Portal is your hub of professional growth with us. It’s where your tools, trainings, and other resources are waiting for you to take action. 

In the past, our Member Portal was underutilized, and with this moment to pause and look at our platform, we saw plenty of opportunities to make this essential piece of your membership more intuitive and easier to use.

You’ll find our new Membership Portal is more structured, easier to access, and is full of new resources for you to leverage on your path to luxury real estate success.

Inside, you’ll discover:

• Complimentary, ongoing access to Luxury Livestream trainings, something we have never offered before here at the Institute.

Our decision to open these up without additional cost to our members is simple: luxury real estate is changing quickly, and even if you’ve taken our training in the last twelve months, we guarantee things have changed. 

These trainings offer in-depth knowledge on unique luxury topics like smart home technology, building relationships with luxury clientele, and so much more.

It’s virtually impossible to walk away from these intensives without taking away new skills and insights to use in this new era. 

• A new, updated version of Institute founder Laurie Moore-Moore’s book, Rich Buyer, Rich Seller. While it addresses timeless topics we’ve included in our training since the very beginning, this third edition is reworked for today’s luxury real estate agent. Now, there’s an entire chapter dedicated to staging. Another dedicated solely to luxury actions.

Rich Buyer, Rich Seller was voted one of the top three real estate books by readers of the National Association of REALTORS® blog.

Since its original publication in 2002, the luxury home market has grown by leaps and bounds—as has the number of real estate agents and brokers pursuing this lucrative segment. Competition is fierce. Now, more than ever, you need information and ideas to help you position yourself as a luxury home expert.

If your goal is to understand and meet the needs of affluent homebuyers and sellers, this newly revised and expanded book is for you.

• Steve Yastrow’s comprehensive course on developing relationships in affluent circles. If you take nothing else away from the Institute, the concepts you’ll learn in this course reflect the foundation of what we teach. 

• Our new Luxury Marketing Blueprint. The Blueprint simplifies your next steps after taking our training, giving you a simple roadmap to implement your new knowledge and skills. 

Deep Certification Courses

Ever wonder how some agents get all of their business from referrals? Or how to master virtual luxury marketing?

We’re answering these important questions in upcoming certification courses, which will go further into these topics than we’ve ever gone before. 

This is what makes the Institute Membership different. It’s a living, breathing resource that will continue to grow with you, with the industry, and with our unique clientele. 

Are You Ready to Emerge Stronger?

Undoubtedly, this a year no one expected. Yet during these first six months, we’ve seen some of our students grow exponentially in a way only challenges can push us towards. Our community continues to inspire us to offer world-class support and tools for professional growth, and we’re excited to see what the next six months have in store for this high-performing community.

In the meantime, we invite you to start immersing yourself in the new resources now at your disposal, and to take or refresh your training to soak up the brand new skills and insights it offers.

You can also subscribe to our new podcast, Estate of Mind, to keep exclusive training and conversations among the top-performing agents in our industry in your back pocket.

Again, we thank you for being part of the Institute Community. Here’s to another six months of growth!

– Diane Hartley,
President, The Institute for Luxury Home Marketing