There is always opportunity in a market shift. No matter what is happening, people still need and want to buy and sell. We must help them do it safely and navigate these unusual times. What does all of this mean for your business? That truly depends on you. You have total control over your daily […]
6 Reasons Why Selling Your House on Your Own Is a Mistake
There are many benefits to working with a real estate professional when selling your house. During challenging times like the one we face today, it becomes even more important to have an expert help guide you through the process. If you’re considering selling on your own, known in the industry as a For Sale By Owner […]
Housing Market Positioned to Bring Back the Economy
All eyes are on the American economy. As it goes, so does the world economy. With states beginning to reopen, the question becomes: which sectors of the economy will drive its recovery? There seems to be a growing consensus that the housing market is positioned to be that driving force, the tailwind that is necessary. […]
The May Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. May’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. At the beginning of April, some real estate […]
#1 Financial Benefit of Homeownership: Family Wealth
While growing up, we were taught by our parents and grandparents that owning a home is a financially savvy move. They explained how a mortgage is like a “forced savings plan.” When you pay rent, that money is lost forever. When you make a mortgage payment, much of that money accumulates as equity in the […]
Leverage the Power of Facebook Live In Your Luxury Real Estate Marketing Strategy
Over the last few years, video content has yielded some of the highest engagement rates out of any other online marketing content. But beyond video, live streams have become an essential online marketing tool that has grown exponentially in engagement rates since its release. Facebook Live, in particular, has seen 3.5 billion broadcasts on its […]
2020 Homeowner Wish List [INFOGRAPHIC]
Some Highlights In a recent study by realtor.com, homeowners noted some of the main things they would change about their homes to make them more livable. Not surprisingly, more space, an updated kitchen, and a home gym rose to the top of the list. If you’re thinking of selling this year, having these items in […]
Will the Housing Market Turn Around This Year?
Today, many people are asking themselves if they should buy or sell a home in 2020. Some have shifted their plans or put them on hold over the past couple of months, and understandably so. Everyone seems to be wondering if the market is going to change and when the economy will turn around. If […]
A Surprising Shift to the ‘Burbs May Be on the Rise
While many people across the U.S. have traditionally enjoyed the perks of an urban lifestyle, some who live in more populated city limits today are beginning to rethink their current neighborhoods. Being in close proximity to everything from the grocery store to local entertainment is definitely a perk, especially if you can also walk to […]
Thriving In the Luxury Real Estate Market During Quarantine: An Interview With Debbie De Grote
“How do we approach this time with empathy and a little bit of grace?” We spoke with luxury real estate business coach Debbie De Grote about how to keep growing personally and professionally while everyone is sheltering in place. Most agents are wondering how to network now that events are cancelled and what kinds of […]
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