Most sellers know more than one real estate agent, and most will interview multiple agents before making a selection. It also goes without saying that most will, at some point, ask for some type of commission discount.  We all know that commission is negotiable by law, and that we cannot price fix. However, this does […]

If you work in luxury real estate for long enough, you’re bound to come across a high-profile client or two. Luxury real estate agents are already aware that working with wealthy clients can often require meeting a different set of expectations than in the traditional market, but a high-profile client can have an especially unique […]

There are plenty of misconceptions when it comes to working with wealthy clients, but one that can hurt your chances of creating referral-worthy experiences is assuming that all affluent and high-net-worth individuals are the same. Besides different incomes, they can also have a very different approach to buying and selling real estate. Similar to the […]

There’s a reason why magazines like Forbes and Entrepreneur continue to write articles about how the wealthy think: we know that there must be something different about people who can create the kind of financial freedom that most of the population will never see. If your goal is to start working with wealthy clients, recognizing […]

Sometimes, the only difference between listings that sell quickly and ones that sit on the market for months is the difference in listing photography. Investing in a professional photographer is imperative to having an effective luxury home marketing strategy, and since listings with high-quality photography have the ability to sell for more than the asking […]