Before you can sell, you have to know who you’re selling to. As luxury real estate agents, working with wealthy clients requires an understanding that there’s a difference between the mass affluent and high-net-worth individuals, and knowing the difference between the two matters if your goal is to create referral-worthy experiences for your clients. Both groups […]
Is Your House “Priced to Sell Immediately”?
In today’s real estate market, more houses are coming to market every day. Eager buyers are searching for their dream homes, so setting the right price for your house is one of the most important things you can do. According to CoreLogic’s latest Home Price Index, home values have risen at over 6% a year […]
One of the Top Reasons to Own a Home
One of the benefits of homeownership is that it is a “forced savings plan.” Here’s how it works: You make a mortgage payment each month. Part of that payment is applied to the principal balance of your mortgage. Each month you owe less on the home. The difference between the value of the home and […]
What Buyers Need to Know About HOAs
When searching for a home, you may end up selecting a property in a community with a Homeowners Association (HOA). Before you buy, it’s important to know how an HOA works and what they mean for you. According to a recent article on realtor.com, “In a nutshell, an HOA helps ensure that your community looks […]
Home Prices Increase in Every Price Range
Price appreciation can differ depending on your price range. CoreLogic analyzed four individual home prices tiers and shares the increase in each one. CoreLogic’s Home Price Index (HPI) Report revealed, “National home prices increased 3.6% year over year in July 2019 and are forecast to increase 5.4% from July 2019 to July 2020.” They also […]
Understanding the Mindset of the Wealthy to Create Referral-Worthy Buying and Selling Experiences
Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent. In the luxury home market, understanding the mindset of the wealthy is essential for creating these kinds of experiences since your clientele holds a largely different set of priorities than your traditional clients. A […]
September Luxury Market Report – The Changing Face of Luxury
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks at the changing face of luxury in the real estate market. The affluent are now invested in purchasing discreet wealth. Their preferences are transferring to […]
Things to Avoid After Applying for a Mortgage
Congratulations! You’ve found a home to buy and have applied for a mortgage! You’re undoubtedly excited about the opportunity to decorate your new home, but before you make any large purchases, move your money around, or make any big-time life changes, consult your loan officer – someone who will be able to tell you how […]
How To Prospect for Wealthy Clients When You Don’t Know Where to Start
Finding wealthy clients to work within the luxury home market is a lot like finding traditional clients. The key is to find out where your target client is, put yourself in front of them, and make yourself valuable. Since the formula is fairly simple, when aspiring luxury real estate agents say they want to prospect […]
6 Graphs Showing the Strength of the Current Housing Market [INFOGRAPHIC]
Some Highlights: Keeping an eye on the current status of the housing market is one of the best ways to make powerful and confident decisions when buying or selling a home. Mortgage rates remaining near historic lows and houses selling in an average of only 29 days are just two key elements driving the strength […]
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