Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn’t have any great leads. I didn’t have any money to spend on marketing, but I needed to meet people. I needed to meet buyers and sellers […]
3 Mistakes to Avoid When Selling a Home in 2020
It’s exciting to put a house on the market and to think about making new memories in new spaces, but we can have deep sentimental attachments to the homes we’re leaving behind, too. Growing emotions can help or hinder a sale, depending on how we manage them. When it comes to the bottom line, homeowners […]
December Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report reviews the current statistics for the luxury market. It shows a market that has remained consistent during 2019, with increasing inventory in the last few months […]
December 2019: The Buyer Stakes Are High Because Inventory Is Low
The reality of what we’re seeing this month is that homes are selling fast. In today’s strong seller’s market, bidding wars are common and expected with starter or entry-level homes. In most areas of the country, first-time buyers have been met with fierce competition throughout their homebuying experience. Some have been out-bid multiple times before […]
Get Your House Ready To Sell This Winter
Some Highlights Winter is a great time to list a house, since inventory is traditionally low, and most sellers are holding off until spring to put their homes on the market. Waiting for warmer weather when more competition is on the market will only put your house up against many more choices for buyers. Get […]
3 Ways to Improve Your Luxury Real Estate Listing Copy Right Now
With a flood of new luxury listings coming online every day, it can be difficult to make yours stand out. Most luxury real estate agents realize that high-quality photography and video marketing are vital pieces of successfully marketing a listing, but what about listing copy? Adapting to real estate trends in the luxury market includes […]
Holiday Gifts Are Not the Only Hot Things Right Now
Black Friday is behind us and holiday gifts are flying off the shelves in stores and online. Unlike last year, however, there’s another type of buyer that is very active this winter – the homebuyer. Each month, ShowingTime releases their Showing Index, which tracks the average number of appointments received on active U.S. house listings. […]
Have You Outgrown Your Home?
It may seem hard to imagine that the home you’re in today – whether it’s your starter home or just one you’ve fallen in love with along the way – might not be your forever home. The good news is, it’s okay to admit if your house no longer fits your needs. According to the […]
How to Nurture Client Relationships After the Transaction
Here’s a staggering stat: According to NAR, 88% of homebuyers say they would use their real estate agent again, but only 11% actually do. When we talk about real estate success, we usually talk about how to get new clients, how to sell listings, and how to negotiate. But what about after the transaction? How […]
A 365 Day Difference in Homeownership
Over the past year, mortgage rates have fallen more than a full percentage point. This is a great driver for homeownership, as today’s low rates provide consumers with some significant benefits. Here’s a look at three of them: Refinance: If you already own a home, you may want to decide if you’re going to refinance. […]
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