The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. The overall market, despite pessimism at […]
Nurturing Client Relationships in Luxury Real Estate with Email Marketing
Nurturing client relationships in the luxury real estate space has taken on a few extra layers with the rise of digital marketing. Most agents are naturals at networking and nurturing clients in person, but when it comes to taking that relationship online, it can be difficult to know what works and what doesn’t. At this […]
The 2 Surprising Things Homebuyers Really Want
In a market where current inventory is low, it’s normal to think buyers might be willing to give up a few desirable features in their home search in order to make finding a house a little easier. Don’t be fooled, though – there’s still an interest in the market for some key upgrades. Here’s a […]
Make the Dream of Homeownership a Reality in 2020
In 1963, Martin Luther King, Jr. led and inspired a powerful movement with his famous “I Have a Dream” speech. Through his passion and determination, he sparked interest, ambition, and courage in his audience. Today, reflecting on his message encourages many of us to think about our own dreams, goals, beliefs, and aspirations. For many […]
Living Like Royalty
A Place to Call Home Meghan and Harry, and baby Archie will soon call Canada home. We can all envision lavish luxury palaces, but what features will likely be on their house-hunting list? And where will they set roots to raise their family? Privacy One can only guess that the Sussex’s are yearning for some […]
Where Homebuyers Are Heading By Generation [INFOGRAPHIC]
Some Highlights: Whether capitalizing on job opportunities, affordability, or warm-weather places to retire, Americans are making moves to these top cities to take advantage of the strength in the current housing market. A strong economy and lower mortgage rates have made it easier for many would-be buyers to get into the market. According to realtor.com, […]
The Best Marketing, Client, and Professional Development Strategies of 2019: From Our Member Spotlights
Every month, we interview a top-producing Certified Luxury Home Marketing Specialist to learn more about their real estate success story and celebrate their achievements. With every interview, we learn more about how top producers are nurturing their clients, marketing homes, and professional development to grow their practice. In the spirit of starting a brand new […]
Housing Inventory Vanishing: What Is the Impact on You?
The real estate market is expected to do very well this year as mortgage rates remain at historic lows. One challenge to the housing industry is the lack of homes available for sale. Last week, move.com released a report showing that 2020 is beginning with the lowest available housing inventory in two years. The report […]
Homes Are More Affordable Today, Not Less Affordable
There’s a current narrative that owning a home today is less affordable than it has been in the past. The reason some are making this claim is because house prices have substantially increased over the last several years. It’s not, however, just the price of a home that matters. Homes, in most cases, are purchased […]
2020 – Ready to Go
2020 is here and it’s a good idea to revisit your methods of working with your luxury clients. With an election year ahead where a “wait and see” period may take place and more millennials are entering the luxury market, getting and closing more luxury listings is a must. So how can we increase our […]
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